Boost Your HVAC Business: A Step-by-Step Guide on How to Get More Reviews for Your HVAC Company

In the competitive HVAC industry, positive reviews can be the differentiator that drives your business forward. But how do you get more reviews for your HVAC company? This guide, focusing on “how to get more reviews for your HVAC company,” cuts straight to practical, real-world tactics that any HVAC business can implement today to increase its review count and build a sterling online reputation.

Key Takeaways

  • Positive online reviews significantly boost trust and sales for HVAC businesses, while negative feedback provides a chance for customer service improvement and transparency.
  • Personal touches in review requests, utilizing technology to streamline processes, and cultivating a top-notch service mindset in employees are key strategies to garner more positive reviews.
  • Leveraging social media, optimizing your website for reviews, partnering with review platforms, engaging in local cross-promotions, and monitoring review performance are crucial tactics for enhancing online reputation and driving business growth.

Harnessing the Power of Customer Review Feedback

Your HVAC business thrives on positive online feedback. With up to 150% increases observed in sales, and 73% of consumers trusting local businesses more with positive reviews, it’s clear why positive reviews are a prized asset. An average star rating between 4.5 and 4.8, with at least 40 reviews, is the sweet spot for winning consumer trust. It’s no surprise then, that companies with top rankings on Google typically boast close to 50 reviews.

However, online feedback has another side - negative reviews. These can have a substantial impact, with businesses receiving less than 4 stars being considered for use by only 53% of potential customers. But worry not, negative reviews aren’t the end of the world. Instead, they offer a unique opportunity to showcase your commitment to customer service and improve your online presence through constructive engagement. The trick is to harness the power of both positive and negative review feedback and use it to your advantage.

Satisfied customer giving a thumbs up

Crafting Compelling Review Requests

To accumulate a wealth of positive reviews, begin by crafting persuasive review requests. The golden rule here is personalization. Review requests should include a personal message or signature. This keeps interactions personable, increasing the likelihood of a response. You can also hand your customers a business card with a QR code linking to your Google review page, and ask for a review in person.

In the realm of digital communication, email requests should be kept simple. Keep the emails professional and focused on asking for the review. Encourage customers to write reviews that include specific language and helpful details such as what city they are in or specific services were provided. The more detailed the review, the more beneficial it is for prospective customers.

Streamlining the Review Process with Technology

Embracing technology can significantly streamline your review process. Some effective methods for requesting reviews include:

  • Text messaging: High response rates make text messaging an effective method for requesting reviews.
  • Emails: Emails are equally useful because of their accessibility.
  • Tailored thank you messages: Including the customer’s name and a link to review within the text message or email further increases the likelihood of receiving feedback.

Automated review requests via, can be an effective tool to request Google reviews from customers. can integrate with CRM or HVAC-specific software to automate the review request and follow-up process, reducing human error and ensuring timely review requests. Review management platforms, such as enable HVAC companies to:

  • Track their reviews efficiently
  • Streamline direct customer review requests
  • Follow up with customers by responding to their reviews
  • Manage the entire review process

Platforms like assist in the collection of more reviews by streamlining these tasks.

Cultivating a 5-Star Service Mindset

Encouraging a 5-star service mindset is fundamental to generating positive reviews. The entire team, regardless of role, must be committed to delivering high-level service. Employee support and empowerment are fundamental to consistently excellent service, as this motivates team members to:

  • Serve customers well
  • Go above and beyond
  • Anticipate customer needs
  • Provide personalized experiences
  • Resolve issues promptly and effectively
HVAC professionals providing excellent service

By fostering a culture of exceptional service, you can ensure that your customers have a positive experience and leave glowing reviews.

Fostering a transparent work environment and addressing mistakes openly encourages continuous improvement and builds a resilient service culture. It’s the commitment to service excellence that is the core strategy for earning positive reviews and reinforcing your HVAC business’s positive image.

Incentivizing Your Team for Quality Service

To create a quality service experience, follow these steps:

  1. Set clear guidelines for expected customer service standards.
  2. Create a consistent service experience across the organization.
  3. Encourage communication and support within teams.
  4. Foster a collaborative environment focused on delivering quality service.

Incentive programs accessible to all team members with user-friendly platforms simplify participation and reap benefits from the programs. Some examples of incentive programs include:

  • Recognition and rewards programs that offer frequent and real-time recognition to motivate employees and acknowledge their efforts
  • Pay-for-performance bonus checks to incentivize techs
  • In-house competitions with prizes for the most 5-star reviews

The above methods can motivate your team to excel in their work.

Leveraging Social Proof
Through Social Media

Social media serves as a potent tool for validating social proof and fostering trust among potential customers in the digital era. Sharing compelling customer reviews and testimonials on social media platforms can attract potential new customers and lead directly to an increase in sales.

Facebook plays a vital role for HVAC companies, as reviews there can appear in Google search results, enhancing the company’s visibility and credibility. Linking back to the testimonials page on the company website from social media reviews can drive traffic and positively influence a visitor’s decision-making process.

Social media icons with customer review stars

Building a Community Around Your Brand

Cultivating a community centered around your brand promotes loyalty and enhances engagement. Here are some strategies to consider:

  • Encouraging the use of a branded hashtag on social media
  • Asking satisfied customers to share their positive experiences on social media

These tactics can create a sense of community and result in valuable reviews and enhanced brand reputation.

Developing content that addresses common HVAC concerns and providing maintenance tips helps foster community relevance and interest. Some strategies to consider include:

  • Creating blog posts or articles that answer frequently asked questions about HVAC systems
  • Sharing tips for maintaining and improving HVAC efficiency
  • Providing guides for troubleshooting common HVAC issues

Balancing the online content between informational material and sales propositions maintains a loyal following. Regular communication via channels like email marketing or text messages keeps your heating and cooling business, especially your HVAC business, top of mind for customers.

Transforming Negative Feedback
into Positive Growth

While negative feedback can initially seem like an obstacle, it can effectively be used as a stepping stone for growth. Responding thoughtfully to a customer’s negative feedback and moving the conversation offline for personalized resolution can show a high level of customer service and professionalism.

Negative feedback is an opportunity for process improvements and service enhancements. Responding with solutions and transparency can rebuild customer relationships and deter unethical practices like review alteration requests.

Resolving issues quickly can prevent escalation, thereby maintaining customer trust and loyalty. Regularly collecting and implementing customer feedback helps address concerns, improve service, increase ratings, and enhance the number of positive reviews.

Turning negative feedback into positive growth for HVAC business

Responding Publicly to Negative Reviews

Responding publicly to negative reviews is a delicate task that needs to be handled with care. A professional approach to replying to negative reviews publicly demonstrates the HVAC company’s dedication to service, and responding quickly, ideally within a day, can significantly improve public perception.

Personalized responses to negative reviews are more impactful than generic language, and keeping replies succinct and courteous shows careful handling of any criticism. By acknowledging the customer’s disappointment, taking responsibility, offering solutions, and providing helpful information, companies show a strong commitment to making things right, which can lead to increased ratings and positive business impact.

Encouraging existing customers to edit their negative reviews once their concerns are resolved can transform them into brand advocates, thereby attracting new customers.

Making Every Service Call a Review Opportunity

Each service call presents a prime opportunity to gather HVAC reviews. Routine requests for reviews following HVAC service calls can significantly increase the acquisition of positive customer feedback. Technicians should ask for reviews directly after completing a service or when a customer expresses satisfaction, using an effective, in-person approach to enhance the likelihood of receiving feedback.

Investing in training your technicians to understand the critical role of reviews and equipping them with the necessary tools, such as software, to facilitate face-to-face review requests is a smart move. This way, every service call becomes a stepping stone toward building a strong online reputation and obtaining a valuable review link.

Personal Touches That Make a Difference

Adding a personal touch can significantly improve your chances of soliciting reviews. Providing business cards to field technicians offers a direct and personal way to solicit reviews from customers. Each business card should include a request for a review and feature a QR code that, when scanned, leads directly to the company’s Review Funnel landing page with links to Google My Business listing and other targeted review sites.

Technicians should give out these review business cards to customers after the successful completion of service to make leaving a review as effortless as possible. This added personal touch can significantly enhance the likelihood of customers leaving a review, and ultimately, boost your online reputation.

Optimizing Your HVAC Website for Reviews

As the digital face of your business, it’s essential to optimize your HVAC website for reviews. Here are some strategies to consider:

  1. Embed customer reviews prominently on the homepage using website review widgets.
  2. Design visually appealing layouts to immediately capture visitors’ attention.
  3. Highlight positive customer experiences to build trust and credibility.

By implementing these strategies, you can effectively showcase your business’s reputation and attract more customers.

Creating a dedicated ‘Reviews’ page on your website where customers can read extended feedback from other clients serves as social proof to new customers. allows you to stream feedback from multiple review sites directly on your website so your potential customers can see your complete review profile.

HVAC website with embedded customer reviews

Showcasing Success Stories

Showcasing success stories on your website can build credibility and trust. Here are some ways to do it:

  • Highlight select customer success stories on the HVAC website to serve as strong social proof for potential clients.
  • Use video testimonials to add a personal touch and increase credibility among website visitors.
  • Include quotes from satisfied customers to further enhance the credibility of your success stories.

Selecting the Right Platforms for Your Business

Selecting the right platforms for your business is a crucial step in your review strategy. Google My Business, Yelp, and Facebook are essential online review sites for HVAC companies as they can drive significant leads.

Specialized review sites such as:

  • Angi
  • HomeAdvisor
  • Porch
  • Thumbtack

connect HVAC professionals to new customers, with Angi offering lead generation and advertising opportunities post-free profile setup. Effectively managing online profiles on review sites is crucial for HVAC companies to ensure that accurate information is displayed and to stand out amongst competitors.

Achieving prominence in local search results, especially in the Local 3-Pack, is significant for showcasing review stars and enhancing visibility.

Creating a Network of Referrals

Establishing a referral network is an effective strategy for propelling business growth. Implementing a customer referral program can leverage your existing customer base to attract new clients through trusted word-of-mouth for HVAC services.

Rewards to motivate customers for referrals can include maintenance discounts, monetary or credit rewards, and the hosting of contests with grand prizes. Partnering with homeowners’ associations allows your HVAC company to become a preferred vendor, leading to consistent business and enhanced local visibility.

Monitoring and Analyzing Your Review Performance

Keeping track of and analyzing your online review performance is vital for refining strategies and gauging the influence of your online reputation. Services like can help by monitoring all your review profiles in your back-office dashboard.

Tools to Measure Review Impact

There are various tools available to measure the impact of your reviews. Review-generating platforms that offer review management capabilities not only streamline the process of managing reviews but also enhance your HVAC company’s review management capabilities, facilitating the ability to increase reviews across multiple sites.

Google Alerts is a no-cost tool that can notify HVAC companies about any online mention of their brand, which is crucial for quick responses and effective reputation management.


In conclusion, the power of reviews for an HVAC business cannot be overstated. From harnessing customer review feedback, cultivating a 5-star service mindset, and leveraging social proof through social media, to transforming negative feedback into positive growth, and optimizing your HVAC website for reviews - every step plays a crucial role in building your online reputation. Remember, every service call is a review opportunity, and every review is a chance to improve, grow, and succeed. So, are you ready to boost your HVAC business?

Frequently Asked Questions

How do I get more customers for my HVAC business?

To get more customers for your HVAC business, use a reputation management platform such as Generating more 5-star reviews can help expand your customer base and grow your business. In addition, you can streamline your digital marketing efforts by using an automation platform. This will allow you to automate tasks such as review requests, social media review sharing scheduling, and customer review follow-ups. By implementing these strategies, you can effectively reach more potential customers and increase your chances of success in the HVAC industry.

What is the failure rate of HVAC companies?

About 20% of HVAC contractors fail every year, and 70% of new HVAC businesses fail in their first year. So, the failure rate of HVAC companies is relatively high. Having a positive online reputation profile increases your chance to succeed.

How do I market myself as an HVAC?

In addition to your website, SEO, and paid advertising campaigns, don't forget to have a review management system in place.

What is the average cost per lead for HVAC companies?

On average, HVAC companies can expect to spend between $250 and $300 per lead. To optimize lead generation and attract high-quality leads, consider implementing top digital marketing techniques including review management.

Why are reviews important for an HVAC business?

Reviews are crucial for an HVAC business because they can increase sales, build trust with potential customers, and improve the company’s online visibility.

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