About Get More Online Reviews

The Best SaaS platform for online review management and marketing

Management Specialties Web Services was founded in 1995 by Michael Ricker with the vision that business websites would become a standard—not a luxury. At a time when most businesses were not yet online, he was a pioneer in professional website development for small and mid-sized companies.

Since then, Management Specialties Web Services has developed and managed hundreds of websites across a wide range of industries, including a featured builder website for the reality TV show Extreme Makeover Home Edition.

By the mid-2010s, online reviews were rapidly gaining influence in consumer decision-making. While Angie’s List had long been a leader in the review space, free platforms - most notably Google - reached critical mass and reshaped how customers evaluated businesses.

As reviews became central to local SEO and credibility, Management Specialties Web Services’ growing client base needed an affordable, easy-to-use solution to generate, monitor, and manage online reviews effectively.

In 2015, after extensive research and evaluation of available platforms, Management Specialties Web Services launched GetMoreOnlineReviews.com (GMOR) as an agency partner of what we believe is the best review management platform available for small businesses.

The underlying platform was originally developed in 2013 by Jon Hall and quickly grew from a startup into a major player in the online review management space.

The Next Generation of GMOR

In 2025, we launched the next generation of GMOR featuring a completely redesigned, easy-to-use interface, enhanced reporting, and advanced AI-powered capabilities. We also introduced a Review Defense add-on, which uses AI to monitor reviews, detect probable fake or fraudulent activity, and automate the flagging of policy-violating reviews.

Today, the platform that powers GetMoreOnlineReviews.com is trusted by tens of thousands of businesses nationwide.